The Edge

What is The API Economy?

Written by Greg Lewis | Mar 19, 2018 2:16:11 PM

If you follow a16z (the Andreessen Horowitz blog), General partner Martin Casado just provided a great 6-minute overview that explains why Fame Intel exists today

Unlike the "walled gardens" of the past, where rental companies could have ANY software they wanted, AS LONG AS it was built by their vendor - rental companies now demand a drastically different approach. Use any software you want, period. 

The technology you bring into your company must be built to extend and expand in the API Economy, so it can meet your rapidly changing requirements tomorrow. 

For instance:

- Want to record your sales reps' conversations to determine what's really working? Be sure your software can integrate with a telephony app.

- Want to avoid typing all together, to serve customers faster? Be sure your software can integrate with language processing apps, like Amazon Alexa.

- Want to streamline purchasing? Be sure your software can integrate with the SmartEquip app. 

It's an exciting time for the rental industry, as hundreds of vendors in the API Economy are working to  provide the "best of the best" for every department's unique requirements.